Product spotlight

The product spotlight is strategically selected to align with active ABB marketing initiatives, boost awareness and increase local market momentum. Explore the available assets and coordinate your marketing efforts with us.

Q3 2026

ReliaHome® ELITE Residential Circuit Breakers

Take your sales to the next level with ReliaHome® ELITE Circuit Breakers, ABB’s new generation of residential circuit breakers powered by adaptive, machine learning arc-fault technology. Personal-ize your marketing plan with ready-to-go assets designed to help generate demand and win more business.

Customer types

  • Homebuilders building modern homes with smart technology

  • Electrical Contractors serving residential renovation/remodeling markets

  •  Electricians installing breakers in new construction and updates

  •  Homeowners upgrading for better protection and reliability

Explore Content Toolkit

Applications

  • New home construction (competitive ad-vantage in builds)

  • Kitchen/bathroom renovations (where unwanted trips are most annoying)

  • Homes with evolving tech needs (EV charging, solar, smart devices)

  • Code compliance upgrades (NEC 2026 re-quirement timing)

Featured toolkits

For additional residential support and resources, CLICK HERE and one of our marketing leads will respond promptly to your inquiry.