The Unseen Advantage

Control Products Campaign

OEMs are under pressure to do more with less: deliver equipment faster, reduce costs, and meet higher performance expectations. The key is often the Unseen Advantage: the components behind the scenes that impact reliability, compliance, and speed to market. ABB helps distributors support customers with over a century of electrification expertise and innovative control product solutions that simplify panel design, reduce labor and costs, improve performance, and help OEMs stay competitive.

As a valued partner, you now have direct access to join us in amplifying our highly visible marketing campaign, Unseen Advantage, to promote ABB control products with co-brandable, professionally designed marketing materials. Our hope is that by leveraging these pre-approved assets, you will reap immediate benefits, including:

  • Faster time to market

  • Lower marketing expenses

  • Stronger alignment with ABB in the market


Overview guide

October 2026


To download all assets, click here.