Featured spotlight

The featured spotlight is strategically selected to align with active ABB marketing initiatives, boost awareness and increase local market momentum. Explore the available assets and coordinate your marketing efforts with us.

Q4 2026

The Unseen Advantage Control Campaign

OEMs are under pressure to do more with less: deliver equipment faster, reduce costs, and meet higher performance expectations. The key is often the Unseen Advantage: the components behind the scenes that impact reliability, compliance, and speed to market. ABB helps distributors support customers with over a century of electrification expertise and innovative control product solutions that simplify panel design, reduce labor and costs, improve performance, and help OEMs stay com-petitive.

Primary target audience

  • Machine OEMs

  • Panel builders

Target personas

  • Engineers

  • System integrators

  • Consultants

  • Purchasing

  • Facility managers

Priority industries

  • Packaging machine builders

  • Conveyor and material handling manufacturers

  • Logistics, warehouse and factory automation

Learn more
Learn more

For additional campaign support, CLICK HERE and one of our marketing leads will respond promptly to your inquiry.